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April 14, 2024
Digital Marketing

The 6 Best Video-Making Tools to Make Your Social Media More Engaging 

Video Making Tools

Social media marketing is all the rage these days and it focuses primarily on short-form videos. Platforms and tools like Facebook and Instagram Reels, YouTube Shorts, and TikTok are encouraging the audience to consume more video content than ever before. Therefore, if you want your social media audience to engage with your posts, then video content is the only way to go. It isn’t as hard as it sounds and you don’t need an entire production team to accomplish this

There are many apps that you can use to make engaging videos fit for any social media account. Most of these apps work online or you have to download all the app data on your phone before you can use them. So, you will need a reliable yet convenient internet plan like Spectrum internet cable, or a fiber-optic network. Here are a few of the best apps for video making

#1: Canva

Canva mobile app and web client is one of the most reliable and popular tools you can use to create social media posts. It has an array of templates for website design, social media posts, covers photos, videos, brochures, and so much more. You don’t need to design everything from scratch and can use and edit the available templates for free. Canva can make your life a lot easier and your social media profiles will look aesthetic and professional.

#2: Vectornator

Vectornator can be a great option for people who want to build fun graphic designs with a personal flair. The software tool gives you a fair bit of freedom even when you are using the preset templates. The app has more than 10 social media templates but you decide how your video looks at the end of it all. Vectornator is not the easiest software to use and can take some time to get used to. However, the finish of your graphic designs and the level of customization available are totally worth the effort.


The online video maker and video ad maker tools from Promo are very suitable for businesses and marketing agencies. With Promo, you can get pretty much everything that you need to create social media content whether it is posts, videos, or ads. You can find amazing and unique templates for videos, professional video clips and royalty-free music that you can use to create your masterpieces. You also get access to stock photos from Gritty and Shutter Stock for use in your ad artwork. With a little bit of creativity and all the tools at your disposal, you can make some of the best video content using Promo.

#4: Adobe Spark

Adobe Spark is slightly more professional software and you will need a little know-how of the Adobe ecosystem to use it effectively. The software has a bit of a learning curve involved but you do more with this than any other software. It gives you access to video templates, presets, Adobe specialized features, fonts, images, and so much more

You can give each video a completely new look and make each design look unique because of the wide variety of options you get. Adobe Spark might be a tad too much for the average social media influencer. But it is one of the best options for small and medium-sized businesses and digital marketing agencies.

#5: iMovie

iMovie is one of the best options for iOS users who want to create professional-looking videos from their phones. Your iPhone can already shoot exceptional quality videos. And you can use iMovie to edit them into artwork for social media. The app is easy to use and in just a few moments you will get the hang of all the available features. It offers access to unique video templates and royalty-free videos and music as well.

#6: Filmora9

Filmora9 is one of the most diverse software and online tools available for video editing. Whether you are a beginner or a video editing professional, Filmora9 has a lot to offer you. Some of the most professional editing features include a green screen feature, unlimited customization with effects, sound enhancement tools, and video import options

It is best to use it through a browser on a Windows or macOS computer. It has a simple interface and you can find most options in a jiffy. The easy-to-use interface and professional editing features make it one of the best video editors available.