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April 17, 2024
Digital Marketing

Why is Social Media an important part of Inbound Marketing?

Inbound Marketing

Traditionally, marketing is translated as ‘advertising’ that involves chasing potential customers to promote and sell your product or service. Inbound marketing can be termed as a low-key marketing strategy that brings prospects to you, rather than the other way around. Businesses that make use of inbound marketing exhibit and distribute quality content that attracts or intrigues spectators. Social media is an important part of inbound marketing because that is where the masses live. Online presence is everything today and social media platforms like Facebook, Twitter, TikTok, and Instagram have millions of daily users.

Social Media Marketing is the most convenient and effective form of digital marketing in this era. Social media is where trends are set, connections are made, and content goes viral. Let us look at five major benefits of incorporating social media into your inbound marketing campaigns:  

1. Profound Insight on Target Audience

Social media is a free space to express oneself. People from all over the world use it to voice their opinions and share thoughts. Getting to know your target audience is integral to the success of your business. This will help you determine what potential consumers are looking for and allow you to offer a product or service they cannot refuse. Social media is a great place to study your subjects, get a glimpse of their lifestyle, and identify their current areas of interest. Once you figure what makes a user stop scrolling and pay attention, you have completed half the journey towards your goal.

2. Ideal for Branding

The competition in online marketing is overwhelming, and it is going to be a challenge to get noticed among brands that have been around for a longer time. If you believe that you are unique or better, you prove it with your content. Social Media provides you the stage to perform across a vast audience, thereby raising brand awareness and recognition. If viewers like what they see, they will share your posts and talk about them. This is basically how many businesses have managed to gain fame overnight; sometimes, one awesome post is all it takes to turn from zero to hero.  

3. Increased Consumer Engagement

Everything on social media tends to be up-close and personal in a good way. It encourages users to be outspoken without forcing them out of their comfort zone. It’s the ultimate place to build relationships and demonstrate topnotch customer service. The content you publish must be aimed at solving problems faced by your target audience; this will automatically grab their attention and get them talking. You can involve them in your campaigns by asking them to participate. The public loves it when they are asked for feedback or given the platform to tell their story. Consumer engagement through social media is easy and productive. 

4. Helps with SEO

People who connect with your brand through ads and posts on social media shall land on your main site at the end of the day. This means that social media is a network for generating website traffic and bringing in promising leads.  The greater the number of satisfied users and the time they spend on your webpage, the higher your SEO score. Therefore, it is safe to say that social media marketing indirectly helps improve website ranking and authority.

5. Channel to Endless Opportunities

The outcome of inbound marketing through social media has no boundaries or limit. You never know what you may get out of it or how it resonates with an individual or organization. Social media engagement may earn you followers, lead to a substantial amount of sales, or even lure in investors. The response and ROI generated through social media may help you develop your business identity, expand its operations, or become a part of something bigger.